Developing a digital strategy involves identifying opportunities across digital platforms, including the internet, mobile phones and digital television, and creating products, services and content to take advantage of those opportunities.
Put simply, digital strategy enables businesses to create or increase revenue from existing and emerging digital media.
- Revenue & product analysis
- Product development
- Content development (including video)
- Website design & development
- Advertising product development
- Competitor analysis
- Online marketing plans
- Usability & accessibility
- Ongoing support
Clear Light Digital is platform agnostic - we work across a number of media and digital channels to increase revenue for our clients. We work towards true convergence, or the distribution of your content through any digital media. We have experience in streaming video across the internet and mobile networks, providing push content to mobile phones, managing direct marketing campaigns through search, email and SMS and branding campaigns across mobile, TV and the web.
Success online is driven by three factors - Content, Revenue and Audience. All three are required for a website to succeed. All three must be developed simultaneously for a website to build a loyal audience and develop significant revenue streams.
- The reason to visit, the reason to stay, the reason to return
- Build a community
- The best content is unique & fresh
- Multimedia - text, pictures, audio, video, mobile
- Display advertising - banners, audio, video
- Sponsorships - advertising partnerships
- eCommerce - content & sales
- Search engines - the Yellow Pages of today
- Membership database - cost effective marketing to existing users
- Alliances - distribution through partner sites
Clear Light Digital can assist in developing content personalisation, traffic and revenue strategies for your business.
We offer a number of pricing options:
- Daily rates
- Project rates
- Monthly retainers
Not covinced, just speak to our satisfied customers: