Download Advertising Operations Info Sheet (PDF 301 KB)

Advertising Operations

Advertising operations are the fulfillment and revenue management aspects of your online sales team. An operations team is responsible for trafficking (campaign management and troubleshooting) of advertising creative, reporting on performance to your clients and supporting your sales team.

Why Use Outsourced Advertising Operations?

Setting up and managing an advertising operations team in-house is an expensive and time consuming project. Finding the right people, training them adequately and ensuring that your sales team are supported, requires time, effort and money.

Clear Light Digital's team can do as much or as little as you need. Whether we assist with overflow trafficking during peak sales periods, provide permanent support to your sales team or help your exisiting team analyse and improve efficiencies, we're here to help.

Approach

We offer the following Services:

• Outsourced advertising operations (trafficking)
• On site & classroom training
• Technical & administrative support
• Overflow trafficking
• Sales collateral development
• Workflow & process development
• Advertising product development
• Revenue analysis of ad products and recommendations for improved performance
• Placement & training of advertising operations staff

Pricing

There are a number of pricing options:

• Hourly/daily rates
• Monthly retainers
• Ad-hoc rates